This guide outlines how the design of health promotion programs should be based on research evidence that explores the complexity of links between men, masculinity and health, and be tailored to the respective audience.Overview
This chapter begins by providing a brief overview of masculinity and manhood and of cultural expectations of males. This includes the need to appear masculine and how societal expectations influence this and in turn how this may influence the design of health messaging and health promotion initiatives.
Male health seeking behaviour is discussed along with barriers and enablers of service access for men. Such barriers include fear of stigmatisation, and unhelpful features of a service delivery environment and communication.
The chapter concludes with suggested strategies for engaging males, and discussion of setting based approaches and workplace programs.
Resources Available
Men's Health Resource Kit 2: Practitioners’ Guide to Effective Men’s Health Messaging -1.47 MB
This resource kit is the second of four parts and it draws on the authors' experience and contacts to make available to people working with men some useful frameworks for their work.
Related Links
- Men's Health Information & Resource Centre - Western Sydney University
- MHIRC: Resource Kit 1: Practitioners’ Guide to Accessible Health Care for Men
- MHIRC: Resource Kit 3: Practitioners’ Guide to Men and Their Roles as Fathers
- MHIRC: Resource Kit 4: Practitioners’ Guide to Men and Mental Health
- UWS Media Release For The New Resource Kits
Contact Information
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Men's Health Information & Resource Centre Prof John MacdonaldWestern Sydney University Locked Bag 1797 Penrith, NSW 2751 AustraliaEmail: This email address is being protected from spambots. You need JavaScript enabled to view it. |